Generation Z (Gen Z): Definition, Birth Years, and Demographics (2024)

What Is Generation Z (Gen Z)?

Generation Z is the name given to the generation of people born between 1997 and 2012. It's commonly referred to as "Gen Z," for short. This generation comes after Millennials and before Generation Alpha. The oldest members of Gen Z are reaching their late-20s, with many now out of college, getting married, and starting families, while the youngest may be as young as 12.

As a result of the COVID-19 pandemic, members of Gen Z face a future more uncertain than many previous generations encountered.

Key Takeways

  • Generation Z (Gen Z) refers to the generation of Americans born from 1997 to 2012.
  • The oldest members of Gen Z are starting their post-education years, with new careers and, possibly, families; the youngest are 12.
  • Though older Gen Zers have firm plans for retirement, they haven’t gone very far in starting their savings for it.

Understanding Gen Z

Gen Z is the most racially and ethnically diverse generation of Americans yet. According to the Pew Research Center, non-Hispanic White Gen Zers hold a very slim majority at 52%. Hispanics make up 25% of Gen Z, while Black Gen Zers make up 14%, and 6% are Asian. The remaining 5% are a different race or two or more races. The majority of Gen Z members are not immigrants: Only 6% were born outside the United States.

Though past generations have taken up social issues, Gen Z are more socially minded than previous generations. According to the Annie E. Casey Foundation, Gen Zers are focused on seven key social issues: healthcare, mental health, higher education, economic security, civic engagement, race equity, and the environment.

Many Gen Zers will soon be ineligible to remain on their parents' health insurance, and they are concerned about how to pay for their own coverage. This issue is further exacerbated by the increase in the number of Gen Zers seeking mental health treatment—37%, according to the American Psychological Association.

Gen Zers also make education a priority. More than half (57%) of those ages 18 to 21 years old were enrolled at either a two- or four-year college. Gen Z members also are more likely to finish high school.

Members of Gen Z are fighting for social change, racial equity, and protecting the environment in record numbers. Some have elevated their profile to the national level, such as X (formerly Emma) González, a survivor of the 2018 Marjory Stoneman Douglas High School shooting, who helped organize the March for Our Lives movement with other survivors. According to the Pew Research Center, approximately 70% of Gen Zers think the government needs to take a more active stance in addressing problems.

Gen Z vs. Millennials, Gen X, and Baby Boomers

The 21st Annual Transamerica Retirement Survey of Workers looked at how Gen Z views its finances and retirement prospects compared with millennials, Gen Xers, and baby boomers. Key findings include:

  • Almost six in 10 Gen Z workers (59%) said their employment situation has been negatively impacted—primarily due to a reduction in work hours—as a result of the pandemic, which is significantly more than among millennials (51%), Gen Xers (39%), and baby boomers (30%).
  • Baby boomers, Gen Xers, and millennials are significantly more likely than Gen Zers to cite saving for retirement as a financial priority (75%, 65%, 53%, and 33%, respectively).But they are, of course, a lot closer to it—or already there, in the case of many boomers.
  • Building emergency savings is a priority for 50% of Gen Xers, 46% of millennials, 42% of Gen Zers, and 36% of baby boomers.

33%

The percentage of Gen Zers who consider saving for retirement to be a financial priority.

Gen Z’s Financial Situation

According to the Transamerica survey results, Gen Z currently has little to no financial security. Gen Z workers are more likely to say they are just getting by to cover basic living expenses (50%) and paying off student loans (35%) than older generations. In addition, they have saved just $2,000 in emergency savings, while 30% have dipped into their retirement accounts. Also, approximately one-third of Gen Zers have reduced their day-to-day expenses due to pandemic-related financial strain.

Retirement Savings

Even though Gen Zers might be on shaky financial ground at the moment, they have firm plans for retirement. In fact, 70% are saving for retirement through employer-sponsored plans, such as a 401(k) or similar plan, and/or outside the workplace, per the Transamerica survey. Gen Zers also started saving for retirement at age 19, much earlier than millennials (age 25), Gen Xers (30), and baby boomers (35).

According to the survey, Gen Z members estimate that they will need $500,000 by the time they retire to feel financially secure. However, only 32% have a backup plan if retirement comes unexpectedly.

Additionally, the 2022 Investopedia Financial Literacy Survey found that younger generationsare factoring cryptocurrency into their retirement plans, so understanding cryptocurrency may be extremely important for children.

Financial Planning for Gen Z

Because Gen Zers are just moving into the workforce, many don’t have a lot of experience with financial planning. They may know about employer-sponsored plans, but many don’t know much about investment products outside of work, such as bank accounts (savings and money market), individual retirement accounts (IRAs), and certificates of deposit (CDs). In fact, according to the Transamerica survey, only 9% have a “great deal” of understanding of asset-allocation principles as they relate to retirement investing.

If you belong to Gen Z, here are four steps you can take to help you start down the road to a strong financial future.

$500,000

The amount that Gen Zers feel they need to save for a financially secure retirement.

1. Get a comprehensive financial plan

Don’t wait until you are well into your career to seek financial advice for your financial future. If you have a steady job and already are saving for retirement through an employer-sponsored plan, now is the time to seek input on how to maximize your savings.Learn about budgeting—there are great apps for that—and work to build an emergency fund to help you through tough times and keep you from ending up with serious credit card debt if, for example, your car breaks down.

2. Manage your debt

Even for 25-year-old (so the oldest) Gen Zers, purchasing a home may still be some years away. But it's not too soon to get your finances under control, which will help you get a mortgage when the time comes. A good credit rating and a low debt level will help both your current life (hiring managers sometimes check this) and your future ability to get everything from a car loan to, eventually, a mortgage. Work to get your student debt under control and keep credit card debt at a minimum. Learn about debt-to-income (DTI) ratio—a number that will eventually help you get a mortgage (mortgage lenders want your DTI to be 43% or less to qualify for a home loan, per Chase) but that right now can help you gain control of your finances.

Paying off credit cards can give your DTI a big boost, as can paying off any installment loans, such as car loans or student loans. If you’re having trouble paying down your debt, a certified credit counselor can help you develop a plan of action.

3. Get a head start on college costs

As college tuition continues to increase, it's important to look for ways to pay for college that won't leave you drowning in debt. Though four-year colleges are considered a primary path to a college degree, there are other, more affordable options that could reduce how much you pay for college. Taking classes online, attending a community or junior college, or opting for a technical school all offer avenues to a secondary education that cost less than traditional four-year schools—or make the first part of a college education cheaper.

Taking time off to work full time and save up for tuition costs is another way to pay for college. You could also apply for the Federal Work-Study program, wherein you can work part time while attending school either part or full time.

Searching for scholarships and grants is another way to pay for college. Don't rely solely on your school's financial aid office to match you with possible scholarships or grants. There are several search engines available to help locate scholarships that you may qualify for to help pay tuition and college costs. These include Fastweb, Mometrix, StudentScholarships.org, Unigo, and Scholly.

4. Get a financial picture from parents

As you embark on adulthood and begin to take control of your own finances, talk with your parents regarding how to build a secure financial foundation. They can help answer any questions you may have about building up your savings, managing your credit card use, establishing a good credit history, and understanding employer-sponsored retirement accounts and benefits.

If your parents don't have a strong financial history, search for a local banker or financial advisor you can talk with regarding your financial issues and goals. And build your financial expertise by learning on your own.

Who Belongs to Generation Z (Gen Z)?

People born from 1997 to 2012 are considered to be part of Gen Z. That means that the eldest among them will reach a quarter-century of life in 2022.

Do Gen Zers Tend to Be Financially Secure?

Not yet. Fifty percent are making just enough to cover their basic living expenses, while 35% have student loans to pay off. One-third of them report having suffered financially due to the COVID-19 pandemic.

Are Gen Zers Saving for Retirement?

Gen Zers are the most retirement-conscious generation ever. A staggering 70% have some sort of retirement plan, whether employer-sponsored or self-administered. Gen Zers started saving for their retirement at age 19. Compare that to millennials (age 25), Gen Xers (age 30), and baby boomers (age 35). Gen Zers anticipate needing to save $500,000 for retirement, however, which may prove to be an underestimate given that financial experts tend to peg the number higher at as much as $2 million.

The Bottom Line

Gen Z’s oldest members are beginning to move into their post-education years, which brings a wealth of new financial considerations with it. This includes planning for retirement, finding ways to pay for their college education, and setting the stage for a strong financial future, including buying a home. Having a firm financial plan in place can go a long way in helping them achieve their financial goals and provide financial security as they get older.

Generation Z (Gen Z): Definition, Birth Years, and Demographics (2024)

FAQs

Generation Z (Gen Z): Definition, Birth Years, and Demographics? ›

Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012, although the years spanned are sometimes contested or debated because generations and their zeitgeists are difficult to delineate.

What are the demographics of the Generation Z? ›

Frey's analysis of U.S. Census data suggests that as of 2019, 50.9% of Generation Z is white, 13.8% is black, 25.0% Hispanic, and 5.3% Asian. 29% of Generation Z are children of immigrants or immigrants themselves, compared to 23% of Millennials when they were at the same age.

What is Generation Z or Gen Z and what are their characteristics? ›

Gen Z are the generation after millennials, and before Gen Alpha, so roughly speaking, they were born between the mid-1990s and early 2010s. They're the first generation of “digital natives”, never knowing a world without the internet.

What is Generation Z quizlet? ›

Generation Z is the generation born after 1995. Otherwise seen as millennials. In what year does Gen Z stem from? Born after 1995.

What is the meaning of Gen Z? ›

Meaning of Gen Z in English

short for Generation Z : a way of referring to the group of people who were born in the late 1990s and early 2000s: I'm not sure if Gen Z still cares about Bob Dylan. I'm sorry to do the gen Z thing and break the news to you online.

What are the years for Gen Z? ›

Generations defined by name, birth year, and ages in 2024
GenerationsBornCurrent Ages
Gen Z1997 – 201212 – 27
Millennials1981 – 199628 – 43
Gen X1965 – 198044 – 59
Boomers II (a/k/a Generation Jones)*1955 – 196460 – 69
3 more rows
Jun 26, 2024

How long will Gen Z live? ›

The members of Generation Z, the oldest of which are now in their 20s, on average are expected to live to 100 and beyond. Health technology may or may not eventually lift Gen Zers well past that. They could be the generation that collectively hits the biological ceiling.

Why is Generation Z special? ›

Gen Z (or Generation Z) grew up with rapid digital changes. As teens, Gen Zers experienced the boom of smartphones, wearables, and virtual assistants, among other disruptive tech. This immersion makes them open to integrating new technology into their lives. Gen Z is already using AI in their daily lives.

What best describes Generation Z? ›

They are pragmatic and value direct communication, authenticity and relevance. They also value self-care. They may be more likely than older people were when they were the age of the Gen Zers to question rules and authority because they are so used to finding what they need on their own.

What is the Z in Gen Z stand for? ›

The 'Z' in the name means "zoomer", as this is the first generation known to 'zoom' the internet. Most of those who are a part of Gen Z are the children of Generation X. Some other names for this generation would be the iGeneration, the Digital Natives, internet generation, and centennials.

What is Gen Z actually called? ›

Generation Z. demographic group. Also known as: Gen Z, Homelanders, centennials, iGeneration, post-millennials, zoomers.

What is the definition of a Millennial Gen Z? ›

Generation Z are different from Millennials because they grew up with social media and the internet. Generation Z were born between 1996 and 2010. According to some studies, they're more likely to work independently. There's a rise in entrepreneurial aspirations when it comes to Generation Z.

What are the demographics of Gen Z? ›

Frey's analysis of U.S. Census data suggests that as of 2019, 50.9% of Generation Z is white, 13.8% is black, 25.0% Hispanic, and 5.3% Asian. (See figure below.) 29% of Generation Z are children of immigrants or immigrants themselves, compared to 23% of Millennials when they were at the same age.

Why does Gen Z look older than Millennials? ›

Stress isn't the only trigger for Gen Z believing they are “aging like milk” (another highly searched query). Some in the cohort claim their use of retinoids is speeding up premature aging, with social media testimonials citing that it is creating an increase in fine lines.

What are the characteristics of a Generation Z? ›

While not every Gen Zer will have these characteristics or values, you might often notice the following when interacting with this demographic:
  • Gen Z expects to work with modern technology. ...
  • Gen Z prefers in-person interactions. ...
  • Gen Z is entrepreneurial. ...
  • Gen Z is less tolerant of authoritarian environments.
Apr 18, 2024

What is the ethnic makeup of Gen Z? ›

Distribution of the United States population in 2022, by generation and race
CharacteristicGen Alpha (born 2013-present)Gen X (born 1965-1980)
Hispanic26%19%
Black16%13%
Asian/Pacific Islander7%7%
Two or more races6%2%
2 more rows
Aug 7, 2024

What is the racial diversity of Gen Z? ›

Generation Z is the most racially diverse generation in American history, with roughly 1 in 2 Gen Zers identifying as non-white.

What is Gen Z target audience? ›

Gen Z: Born between 1997 and 2012. A socially conscious generation that prioritizes mental health, sustainability, and racial equity, while shaping consumer habits with a tech-savvy approach. Zillennial: Someone born on the cusp of Gen Z and millennials that shares traits of both generations.

What is the minority majority of Gen Z? ›

Gen Z Americans – who were born between 1997 and 2012 – will be the last generation with a white majority and will give way to a post-2012 “majority minority” generation Alpha, according to a new study of updated US census data.

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