*We increasingly break up Boomers into two different cohorts because the span is so large, and the oldest of the generation have different sensibilities than the younger. In the U.S., Generation Jones (Boomers II) are just young enough to have missed being drafted into war.
Beresford Research doesn’t define the generations, but we do provide easy access to generation names based on a person’s age. We built this table to assist with our custom market research insights, and we update it annually.
Our information is often cited, includingUSA Today,Yahoo!, and many smaller publications and private reports that share generational names and ages.
For more background on how the generations are defined, check out these references: Wikipedia, Kasasa, GenHQ and NetDNA. Generation Jones has its own website.
In short, the generation names are based on when members of that generation become adults (18-21).
For additional information on related topics, you might find our articles on 250+ Country Names in Local Languages
Find out why generational labels receive so much media attention.
